While I was checking out all of the SEO functions of some new Firefox extensions I installed, I happened upon Archive.org and the Wayback Machine. Out of curiosity, I went back and looked at the first week of the first site that I ever launched. It was 2004 and my site Helping Moms Connect was brand new. After my initial laugh at the site, I started looking more closely at what has changed and what has stayed the same over the last 6 years. Although I completely scrapped the site a little over a year ago and started fresh, it was interesting to see what stayed the same and what changed.

See Helping Moms Connect in 2004

See Helping Moms Connect now

Major differences:

Then: Frontpage (which most other people at my skill level at the time were using)
Now: Wordpress (which most other people at my skill level are now using)

Then: Pink! I thought if it was for women, it should be pink. Thankfully, I realized I was wrong.
Now: Green and yellow. A little more neutral.

Then: No advertisements. I hadn’t discovered affiliate marketing yet.
Now: A few banner ads on the main site and some tasteful text links.

Then: An email address and phone number to communicate with me.
Now: Twitter, RSS feeds, and newsletter.

Similaries:

When I look past those huge differences, I actually end up with a whole lot of similarities. A straightforward header with our name. Basic navigation to categories. Articles for moms that are updated at least a couple of times each week with female-friendly topics.

Despite a complete overhaul of the site, including moving it from hand coded HTML to a blog platform, I stayed true to my original purpose when I started the site. I always wanted Helping Moms to be a source of good content first and revenue second (and that is definitely still the case!).

How have your sites evolved over the years? Are you still true to your initial purpose? Has what you learned online changed your perspective and as a result your website?

I’ve stated before that I am a huge Thesis WordPress Theme fan. In fact, I only use Thesis on all of the new blogs that I start. Everyone talks about the obvious benefits of using Thesis like how customizable it is and the search engine optimization built into it. But I have found another huge benefit to using Thesis–I’m actually learning!

By education, I’m a lawyer. That’s about as far from coding as you can get. In the law, everything is about making an argument, playing devil’s advocate, and seeing both sides to an issue. It’s all gray. Coding is black and white. One comma means the difference between your site showing up or being a big blank error message. It’s right or it’s wrong. With no formal education in coding, I have to learn as I go.

Using Thesis, I am able to actually learn things like “hooks” and “css.” There are so many blog posts out there about customizing your Thesis installs that you can actually start to learn the coding just from reading them. In addition, the Thesis forum is so robust that you can read thread after thread about how different parts of the code works. When I reached the point that the blog posts and forum started making sense to me, I knew that I was learning something about the actual coding.

I won’t proclaim to be an expert, but through using Thesis and all of the accompanying official and unofficial documentation, I am understanding how to edit headers and footers, modify css, and even move columns. It’s taking me from being a simple blogger with a basic theme to being able to make enough changes to my sites (and understand how those changes are being made) that I feel like the sites are really mine.  I have a long way to go, but I’m learning more each week. What has your experience with Thesis been like? Do you stick to the basic layout, modify it a little, or go all out to make it your own?

I’ve read many posts about whether social media can really help your business. The obvious advantage is networking. However, I’ve seen 5 ways that Twitter has specifically helped my business when it comes to “Right Place, Right Time” beyond just the general socializing most people do on it.

1. Getting instant help. A great example of this was when I was working on a new site recently and couldn’t figure out how to customize my navigation. I Tweeted what I was looking for and Amanda (@phillian) immediately responded that I needed to upgrade my Thesis. Problem solved in 10 minutes.

2. Quick feedback. When you are working on a project, sometimes you just need a fresh pair of eyes to take a look. Or even someone with a different browser than you are using. Two weeks ago I Tweeted about my new Percy Jackson site and within 10 minutes had feedback from 5 friends who happened to be online on a Saturday night. I was able to tweak some things on the site before officially rolling it out.

3. Unexpected mutually beneficial relationships. The other day I Tweeted about a guest post someone had done for me about Mystery Shopping. James from JustFreeStuff.com asked if he could use it in a newsletter. I said “sure” and didn’t expect anything back. The next morning I woke up and found over 1000 hits to my site from his site and newsletter! It worked out great for both of us because he got some content and I got some traffic. We weren’t looking to do business with each, it just worked out that way.

4. News you can market. I follow a number of people for very different reasons, but sometimes I end up with a marketing nugget I wasn’t expecting. For example, I follow @GameHouse because I promote their old “Real Arcade” products on my moms site. They other day they Tweeted about a Twilight New Moon game on sale that day only for $1 on iTunes. It made a perfect post for my Twilight merchandise website using my iTunes affiliate account. I would not have even known about the game (or the sale that day) if I had not been following them on Twitter.

5. Sales opportunities. At least once a week I see a Tweet where someone is looking to buy something that I sell on one of my sites. They usually say something like “If you have an affiliate link for X merchant, let me know so I can make a purchase” or “I’m looking to buy X, anyone know where I can find it?” If you’re the first to respond to them, you’ve got yourself an easy sale.

The one thing to note about everything above is that none of it is “in your face” marketing. It’s not me pushing my links or websites to anyone. Rather, they are just some of the benefits that you can receive to your business by being an active Twitter user and building your Twitter community. What other ways are you using Twitter to help your business?

I’ve been using Aweber for the newsletters on a few of my websites for quite a while and like it for a number of reasons. I don’t pay for any traffic to those sites, and my lists are building slowly. I happened across a post on Facebook recently (and can’t even remember how!) where they were talking about using Lightboxes. I started investigating and discovered that the Lightbox option is where you get a pop up of sorts that isn’t really a pop up asking if you want to sign up for a newsletter. I had mixed feelings about implementing it but have been pleasantly surprised so far.

Here’s a chart that shows daily signups over the course of a month. It’s easy to see when I implemented the Lightbox:

The blue show people who unsubscribed (luckily not many!). Green are people who subscribed and verified their subscriptions. Yellow are those who subscribed but did not verify. I can understand why the yellow increased so much. Some people just entered an email address in the box to get it to close rather than hitting the “close” button. However, you can see that my verified subscriptions have tripled. Interestingly, this is from a site that actually has much less traffic now than it did in December, and the December subscription numbers were consistent with those first eight days shown in the chart.

Clearly I am getting more newsletter signups. However, there are two potential downsides. First, are people hitting the back button on the site after the Lightbox pops up? I have it set to a delay so that they will find the content and start reading before the Lightbox pops up. Conversions on merchandise are definitely down a little bit, but it is also not a month in which I would expect to see high conversions. The second issue is the number of people “complaining” about the newsletters. My “complaints” (which can be defined as many different things in Aweber) have gone up from about .08% to .24% this month. Could it be that people are signing up just to close the box but then also verifying and not really wanting the newsletter? That seems odd, but possible.

I’ll be continuing to watch the trends over the next month or so regarding newsletter signups, site visits, and merchandise conversion rates. The one thing that I want to stress is how easy it was to create the Lightbox in Aweber, including modifying the template as well as the appearance itself. Next up I will be doing some A/B testing on Lightbox differences (graphic v. text).

After months of build up, my presentation at Affiliate Summit is now complete. I was lucky enough to have two great speakers with me (Carolyn Tang and Kristen Kinsey) along with a seasoned moderator (Marty Fahncke). For those of you who missed it (which was all but about 60 people!), we spoke about Monetizing Blogs. It was a true introductory session on affiliate marketing, including definitions and real life examples. We even walked through a couple of audience members’ blogs live and gave suggestions. Here are a few of my takeaways:

• It always helps to have your mom in the front row cheering you on.
• My fellow panelists are some of the smartest women in affiliate marketing and can answer just about any question on the spot.
• My favorite part of the presentation was the end. Not just because I had been so nervous but because I loved the chance to talk to the people who came to the session and exchange ideas with them.
• Speaking at Affiliate Summit is both an uplifting and a humbling experience. You realize both what you know and what you do NOT know.
• The best way to figure out how well you really know how to do something is to try to explain it to someone else.

For those of you who didn’t attend, I forgot to mention one really important Wordpress plugin that you should be using. If you want to use the php includes options of sites like GoldenCan and PopShops (and you should for SEO purposes), you’re going to need to be able to insert php into your Wordpress posts and pages. Check out the Exec-PHP plugin for that.

I hope to be lucky enough to be chosen to speak again in the future. More importantly, I hope to learn enough between now and then to be sure that I can continue to provide helpful information to others in my industry.

Lately the issue of sponsored tweeting has been getting a lot of attention. Last year it was all about the sponsored posts. People weighed in very enthusiastically/critically on either side. Add to that some recent grumblings from the FTC about sponsorship of blogs and you have a very interesting situation.

I didn’t think much about Sponsored Tweets until I met Ted Murphy at Affiliate Summit. I had heard so many negatives from my Twitter friends about ads in tweets that I had no intention of signing up. But then I met him and thought “People immediately think the worst about my rewards site until they meet me and learn what I am doing. Maybe I should give his business a chance.”

Armed with a $100 coupon in my swag bag, I came home and set up a Sponsored Tweet as a sponsor. I told them that they could write whatever they wanted. I didn’t want to influence their writing. They could mark that it was an ad however they wanted as well. I specifically targeted tweeters who posted to moms and who wrote about savings or coupons. I figured that these were people who really could benefit from my business if they clicked on the sponsored tweet.

We did get a number of clicks off of the Tweets, but it remains to be seen how many of those people will become members of our site. I probably should have done a better job of tracking it. Will I continue to use the service as a merchant? Maybe. I genuinely believe that my business fit in with their Tweets and they were all honest with their followers. It’s my hope that they looked critically at my site before they accepted the Tweet offers.

Now this morning I see that Sponsored Tweets has a referral program. I would be silly not to sign up for it because I think it would genuinely interest a lot of my blogger friends. I signed up this time as a sponsored tweeter myself. Honestly, I don’t have a ton of followers so I am not sure that I will even get offers. When I do get my first offer, I will look at it and decide if it is something that I would promote even if I weren’t getting paid. If I would, I might just accept it.

I know some of you are rolling your eyes and already ready to “unfollow” me before we even see if I take an offer. But I think that the medium is too new to draw lines in the sand like that so quickly. Sure, if all I ever do is Twitter junk, you should unfollow me. But what if you are actually interested in the offer that I am Tweeting about? Are you going to unfollow me just on principal.

For the record, this is my Sponsored Tweets referral link. If you are interested, I would love it if you would sign up using the link. If you are totally against Sponsored Tweets, I’d love to hear your comments. We may not change each other’s minds, but it is good to understand where we stand and why.

Yesterday afternoon I had the pleasure of speaking with my fellow presenters for the upcoming Blog Indiana, Kristen Kinsey and Carolyn Tang. We are working on a presentation about affiliate marketing and blogging.

As I begin work on my part of the presentation, I’m having to take a fresh look at my blog sites and how I am monetizing them. Is there enough content? Do the affiliate links flow naturally from the content or am I forcing the links in the hope of making an extra buck or two? It’s a good chance to look at my own blogs and evaluate them in the same way that I would look at someone else’s blog–with fresh eyes.

Speaking about affiliate marketing is a pleasure but is also going to be a little bit tricky because we are not sure just how much Indiana bloggers already know about affiliate marketing. Judging by the attendance of Hoosiers at Affiliate Summit and the lack of discussion on Smaller Indiana about affiliate marketing, I’m guessing that there isn’t too much of it going on here. Hopefully our session at Blog Indiana will change that!

If you are planning on attending Blog Indiana (taking place August 13th and 14th in Indianapolis), please leave me a comment and let me know if you are already using affiliate marketing, plan on using affiliate marketing in your blogs, or do not even know what affiliate marketing is. Hopefully we can tailor our presentation so that everyone walks away with something useful.

Let me start out by saying that I didn’t even know that there was such a thing as a Social Media Butterfly until this morning. I was thinking about what I wanted to blog about and it kept coming back to me that I seem to be spending half of my time these days social networking on different sites. In my head I kept equating it to being a “social butterfly” and I decided to title my post “social media butterfly.” I did a quick Google search only to discover that lots of other people thought of this term long before me.

In essence, the Social Media Butterfly is the technical equivalent of the traditional Social Butterfly. You move from group to group networking and socializing. You may do it for fun or to futher your business. You know a lot of different people in different circles and enjoy making friends.

I wouldn’t say I’m exactly a social butterfly in my real life, but a big part of that is working in a home office and spending a lot of time and energy raising two kids. But lately I have absolutely become a Social Media Butterfly. In addition to my time on the Sunshine Rewards forum with those members (and the corresponding Twitter account and videoblog), I spend a good deal of time on Disney sites talking about both friends and business. I keep my Facebook page open constantly (partaking in a little Farkle, Mafia Wars, and even Farmville). I couldn’t get into Twitter much until I installed TweetDeck, and now I am addicted. Add to that my Ning sites (like TwitterMoms and Smaller Indiana). Oh! And my actual job…networking on various affiliate marketing sites and commenting on blogs. I even got a new phone that I could better text on because my other one was too hard.

It remains to be seen whether all of my time as a Social Media Butterfly is going to be profitable. It’s hard to figure out an ROI on the time that you spend Twittering. I guess I’ll give it a go for the rest of the summer and see where it takes me!

I think no matter what your job is, returning from vacation is difficult. But when you are in affiliate marketing, it can be brutal. Even having two employees continuing to work last week, I came back to such a mess! Merchants are lowering commission rates and cookie times (no more promoting a certain sporting goods store for me!). The affiliate tax issue is escalating. My Helping Moms Connect site hasn’t had a new post in weeks. That’s just the tip of the iceberg.

I tried to get organized before I left for vacation. But between packing for the family, cleaning up the house, and finishing up some PTO duties, I didn’t get very far with my affiliate work. Sure, my email was caught up and I sent out a ton of Disney Gift Cards. But when I already feel like I am never caught up, I’m feeling even worse right now.

Everyone always jokes that they need a vacation when they return from vacation. I just need a Fairy Godmother who can magically make the work disappear. Or maybe Seven Dwarfs who can do the work for me. A broom (or brooms) that will clean up the house by themselves (to the tune of classical music). I guess you can tell where I spent my vacation!

I was reading a mom’s site the other day and she was talking about how people should only have one blog because you can’t focus on too many. I got to thinking about how many different blog sites that I have–lots! Am I sabotaging myself by having too many blogs? I don’t think so. Here’s why…

First, some of my blogs are really websites just running on Wordpress as a means of content management. So while it is true they are “blogs,” they are really niche websites where I just add content weekly using Wordpress. I would say that most people in affiliate marketing have multiple websites.

Second, one of my blogs is tied directly to my biggest business (Sunshine Rewards). And it is a completely different type of blog than the rest because it is videos only. Plus, I have other employees that help me generate the content for it.

Lastly, and most importantly, I don’t think readers of one of my blogs would be interested in the content from my other blogs. Are you here because you want to read about chocolate? About being a work at home mom? If you were, you would go read those other blogs. Granted, this blog is supposed to be more random….so you never know what you are going to get from me. But that in itself is a niche…it’s a blog about the niche of Tricia Meyer. (Thrilling, I know…but you are still reading, right?)

In the end, I’ve decided that it’s perfectly fine to have multiple blogs as long as you are not just repeating the same content and you are keeping them fresh. It doesn’t hurt to cross-promote your blogs a little bit either. How many blogs do you have?