by Tricia on February 17, 2010
I’ve stated before that I am a huge Thesis WordPress Theme fan. In fact, I only use Thesis on all of the new blogs that I start. Everyone talks about the obvious benefits of using Thesis like how customizable it is and the search engine optimization built into it. But I have found another huge benefit to using Thesis–I’m actually learning!
By education, I’m a lawyer. That’s about as far from coding as you can get. In the law, everything is about making an argument, playing devil’s advocate, and seeing both sides to an issue. It’s all gray. Coding is black and white. One comma means the difference between your site showing up or being a big blank error message. It’s right or it’s wrong. With no formal education in coding, I have to learn as I go.
Using Thesis, I am able to actually learn things like “hooks” and “css.” There are so many blog posts out there about customizing your Thesis installs that you can actually start to learn the coding just from reading them. In addition, the Thesis forum is so robust that you can read thread after thread about how different parts of the code works. When I reached the point that the blog posts and forum started making sense to me, I knew that I was learning something about the actual coding.
I won’t proclaim to be an expert, but through using Thesis and all of the accompanying official and unofficial documentation, I am understanding how to edit headers and footers, modify css, and even move columns. It’s taking me from being a simple blogger with a basic theme to being able to make enough changes to my sites (and understand how those changes are being made) that I feel like the sites are really mine. I have a long way to go, but I’m learning more each week. What has your experience with Thesis been like? Do you stick to the basic layout, modify it a little, or go all out to make it your own?
by Tricia on February 12, 2010
As an affiliate marketer, I get to know hundreds of online merchants. I see their prices, their coupons, their shipping policies, and what my members say about them on a daily basis. It’s not very often that a merchant makes me so angry as a customer that I am willing to completely out them on one of my websites. But today is that day for Kmart.
I was never a Kmart shopper. I didn’t go to my local Kmart before it closed. I’m mainly a Target girl. However, they were giving us some good promotions at Christmas and so I wanted to send them some of my business. I ordered a sleeping bag for my daughter as one of her main presents. She only likes pink and purple, and it couldn’t be too big. I was picky, but Kmart had what I needed. I was excited and placed the order, only to find out a few days later that it was canceled. I ended up at my local Target a couple of days before Christmas buying a replacement. Strike one for Kmart.
Fast forward a month. My daughter is a huge fan of Wizards of Waverly Place and Kmart has a good deal of WOWP merchandise. I launched a new website and prominently featured their products. Valentine’s Day was coming and I wanted something WOWP for my other daughter. I visited Kmart and placed a number of things in my cart. When I went to check out, one was out of stock. So I added something else to even out the gifts for my two girls. When I went to check out, something else was out of stock. So I had to keep shopping. I finally placed the order and at the same time that I got the order confirmation, I got a notice that one of the items that I ordered was already out of stock! Strike two for Kmart.
Again I went to Target locally to buy a gift to even up my two daughters. As I was wrapping gifts today, I realized that one from Kmart was still missing–the WOWP bracelet that was the main gift. I checked my order online and Kmart was still showing that it was part of the order. No cancellation. I checked my credit card and the full order amount was billed. So I called Kmart to find out if they could give me the tracking number. Turns out they canceled that item but their system is not set up to always kick out a cancellation message. Further, they charge the card first and then check the inventory for Sears products. Now I have to wait for a credit (and the last time that I had to wait for a Sears credit, it took multiple calls and weeks to get my money back). Strike three for Kmart.
The worst part of all of this is that Customer Service told me that they have known since November that they have website and inventory issues. They only update their inventory every 24 hours. As a consumer, I’ve placed orders for 3 items in 2 months that were not in inventory. Think about how many products I have sold through my websites that I ended up not getting paid for due to the same issue, not to mention the frustration of my visitors.
Customer service told me to feel free to email them with my complaints so that they can have them “on file.” The best that they could do was tell me that they were sorry and I would get a credit back within a couple of weeks. I told them I would send them a link to my story once I put it online instead.
by Tricia on February 9, 2010
Okay, so I’m not really a star. But I kind of felt like it when I got home from Affiliate Summit and started reading the book that was in our conference bag: Internet Marketing from the Real Experts. Why did I feel like a star? I found that I have two different articles in the book and I am among such amazing company! There are articles from so many people who are truly amazing in affiliate marketing: Geno Prussakov, Jamie Birch, Scott Jangro, Brian Littleton, Lisa Picarille, the list goes on and on (and apologies to the other 80+ people I didn’t mention!). The book is edited by Shawn Collins and Missy Ward.
If you are looking to learn about affiliate marketing, this book gives you a couple of things that the others do not. First, it is written from the perspective of many different players. By that I mean that you can read articles by affiliates, affiliate managers, networks, and consultants. You’ll get a 360 degree view of the industry. Second, it touches on many different areas of affiliate marketing from SEO to video to blogging. Lastly, it is broken down into 3 minute segments so you can pick it up and put it down whenever you have time. You can also jump around to the area that impacts you.
If you are the least bit interested in affiliate marketing, this book will be money well spent for you. Whether you are just starting out or have been in affiliate marketing for years, you will absolutely learn something new from this book. It’s not a “get rich quick” book; it’s legitimate information on how to help you grow your business and maximize your returns. And if you care to check out my articles, they are on pages 94 (Merchants, Bring on the Videos) and 102 (Rewards Sites: Asset or Liability?).
by Tricia on February 2, 2010
Have I ever told you my groundhog story? Not many people have their very own groundhog story, but this girl does.
Picture me in 1999, newly married and living in a little apartment, studying each day in the house by myself for the bar exam. It wasn’t my first time away from “home,” but it was my first time being married. I was still a little confused about whether I was supposed to call my mom (who lived 4 hours away) or my husband (who worked 10 minutes away) when something went wrong.
I was making spaghetti for dinner (being the good wife that I already was) and was watching bar review tapes. We had a sliding glass door leading from our tiny kitchen area to the woods behind the apartment, and I had it open to the screen. The spaghetti was smelling great and as I was checking on it, I heard a sound from the screen door like something was rattling it. When I looked over the counter, I saw a groundhog!! (we actually call them woodchucks here) I just know that the smell of my spaghetti attracted him and he was trying to get in.
I screamed and ran up the stairs and called my mom. By the tone in my voice, she thought someone had died or was dying that very minute. After I explained to her what happened, she said “What do you want me to do about it? I live 4 hours away.” Hmmm… good point. She told me to go back downstairs and see if it had actually gotten in the apartment. What?? What if it was running around and started chasing me or something? I had an image in my head of a big fat groundhog chasing me around the furniture with its teeth bared.
So I called my husband. I refused to go down the stairs until he came home from work (early…so the spaghetti didn’t burn). At least I figured that groundhogs probably couldn’t climb a flight of stairs. He came home and checked everything out. No groundhog in the house. I know he thought I was crazy until….
A week later he was leaving for work and saw a groundhog running into the woods!! Sneaky little guy was probably looking for more spaghetti.
