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Affiliate Marketing and FTC: Free Webinar

March 24, 2014

One of the most important and yet least understood issues in Affiliate Marketing right now is FTC compliance. In large part it is because the FTC continues to issue only “Guidelines” and “Settlements” and not really specific directives. But that is, for the most part, how the FTC operates. The FTC issues Guides that are [...]

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Moments and Milestones from Affiliate Summit East

August 21, 2013

Another Affiliate Summit has wrapped up and as usual my suitcase is full of swag and my head is full of ideas. LinkedIn requests have been sent, Gmail is back down to Inbox Zero, and it is finally time to sit back and actually take everything in. Each trip brings with it so many moments [...]

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I Was a Cookie Stuffer (and Didn’t Even Know It)

May 20, 2013

This morning I got an email from ShareASale with the subject line “Sunshine Rewards: Urgent Compliance Issue.” That’s the kind of subject line that makes you stop in your tracks and drop everything else that you are doing. With my heart racing, I immediately opened the email and read it as fast as I could. [...]

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Commission Reversals: What You Need to Know

October 16, 2012

As affiliate marketers, we look at a number of factors to determine which programs we want to work with. Among these are obviously the type of products, the reputation of the merchant, the EPC, and how the program is managed. One other metric that is often debated is the Reversal Rate, shown only in some [...]

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Ask the Affiliate Networks Recap ASE12

August 15, 2012

It’s not very often that I do full recaps of an Affiliate Summit session, but so many people asked me about Ask the Affiliate Networks and it correlated enough with my own session that I felt the need to this time. My own session was Comparing Affiliate Networks and focused on 4 of the 5 [...]

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