Once upon a time when I was in the corporate world, I loved reading “Who Moved My Cheese?” with my teams. I loved when things changed because I saw opportunities. But I didn’t think that the book applied to me now that I am an affiliate and own my own business. I couldn’t have been more wrong!
As it turns out, the cheese gets moved more in affiliate marketing than when I worked for Lexis. I have to remember that every move means a new challenge that can take me down a different path. Look around. Isn’t the new Shareasale toolbar policy really just someone moving my cheese? It means not only evaluating my own company’s non-use (or use) of toolbars but to what extent we need to educate our visitors better about them. It means looking at where we are in industry and where we want to be.
But toolbars aren’t the only thing. I was reading Scott Jangro’s post about affiliate links in Twitter. Extending it out to other conversations now going on is the use of affiliate links on Facebook. These are new opportunities for us. We can choose to follow the path of monetizing our Twitter and Facebook accounts or continue along the road of viewing them only as pure social networking.
Each twist and turn in affiliate marketing can be scary because it’s my livelihood. On the flip side, it keeps my business fresh because I always have to be on the lookout for the next big thing. So go ahead and move my cheese. I’m up to the challenge and, in fact, looking forward to it!