I’ve written and spoken on many occasions about why affiliates should be using SubIds in their network tracking. Whether you are a cash back site figuring individual member credits, a PPC affiliate tracking keywords, or a content affiliate testing different types of links and strategies, you can benefit from appending SubID information to your links.
I use the SubIds so much it’s become second nature to me, but I know that it can sometimes be tricky to find the instructions depending on the network. so I’ve pulled together a quick cheat sheet for you to print out and post next to your computer or email to your content teams so that they can use them as well. I may not use all of the same networks that you do, but this will cover most of the big ones.
Creating Network SubIds
For each of these examples, I will be using YOURSID as the placeholder for whatever you want to include in the SubId field.
CJ (formerly Commission Junction)
Affiliate Window (formerly buy.at)
Pepperjam (formerly EEAN)
eBay Partner Network
Performance Horizon Group
Be sure to test all of your links after you add the parameters to make sure that they are both routing correctly and tracking properly. This is particularly the case when you are combining deep links with subIds.
If you use another network and know the SubId tracking, feel free to leave it in the comments!
(P.S. SubIds are just one of the hints that I mention in my 30 Affiliate Marketing Tips in 30 Days Series. Have you signed up yet?)
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