Most bloggers didn’t start out thinking they were going to change careers or become full-time affiliate marketers. Many of us started off the same way with a simple niche blog about our kids or our hobbies or a cause that we cared about. Somewhere along the way that changed. We started making a little money. We accumulated a following. We learned that although blogging can be fun, it can also be a genuine business. But you have to change your mindset. You have to think beyond plugins and site themes and start thinking about technology and business plans.
Technology is More Than Just a Convenience
As I have been working with Comcast Business this last 2 months, I have been thinking more and more about the role that technology plays in my business besides just the fact that I am “online.” The technology that powers my company includes everything from the backbone of my sites to how I communicate with my employees. It impacts how my customers reach me. No matter what your business is, you can’t afford to look at technology anymore as just a way to do things easier or more conveniently.
Your technology plan has to be at the heart of your business. How will you ensure that you stay online? Do you have a plan if your service goes out? The video Creating Your Technology Plan helps explain how you can get from identifying key challenges to building your technology plan. (The video includes Peter Bordes, who is the CEO & Founder of oneQube but I know from his time on the Performance Marketing Association Board of Directors).
When you start thinking about these kinds of things, you start moving your blog in the direction of being a true small business.
Partner with a Company You Trust
2 out of 3 of business owners feel overwhelmed when it comes to technology. The best thing that you can do is find a company that you trust and let them help you fulfill your technology plan. You need someone who is responsive and understands small businesses. Comcast Business reports that you can reach one of their specially trained Business Service representatives within about 30 seconds. 30 seconds! When is the last time you had a tech problem and got in touch with someone that quickly?
If you are like me and started your business on the side, you can get evening and weekend installations to fit your schedule. Use Comcast and their Business Community to help you:
- Take a fresh look at your business plan
- Understand how technology can fill gaps
- Find a trusted advisor or service provider
Let them show you how they can help you keep your business both secure and more productive.
Comcast Business partnered with bloggers such as me for this program. As part of this program, I received compensation for my time. They did not tell me what to purchase or what to say about any product mentioned in these posts. Comcast Business believes that consumers and bloggers are free to form their own opinions and share them in their own words. Comcast Business’ policies align with WOMMA Ethics Code, FTC guidelines and social media engagement recommendations.