I’m one of those small business owners who is always hoping for the “big break” that will take us to the next level. While I have dreams of Oprah or Ellen telling their viewers about how great we are, I would settle for some news coverage or a mention on the Today Show. Every time I think we are getting there, nothing happens. Write-up in the newspaper? No increase in membership. Featured on the local television station as a place people can save money while holiday shopping? No significant increase in membership.
I’m not naive enough to think that we won’t have to work for our Big Break. I submit responses to HARO inquiries, follow important people on Twitter, and participate in my share of networking groups and forums. And yet, I continue to wait for that one opportunity that is going to turn us into a household name.
Are you a small business owner with a desire to make it big? Or maybe you WERE a small business owner and you already got your big break? It can be lonely and discouraging sometimes to see other companies pass you by when you know that you have more to offer. You want to be optimistic but at the same time realistic. Let’s encourage each other and help one another to make those big breaks happen.
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