After running a promotion a couple of weeks ago that resulted in some new Facebook fans, I decided to try out the Facebook Promoted/Sponsored posts advertising option for the first time. By way of background, my page has about 3800 fans–not too big, not too small. So the advertising costs were low enough to allow me to try it out a couple of times. Plus, I lucked into a $50 Facebook advertising credit for taking a quiz.
What is a Facebook Promoted Post?
When you post on your Facebook business page now, you have the option of promoting a post. A lot of other articles go into more detail on this, so I will just stick to my personal experience. (see 4 Critical Things To Know About Facebook Promoted Posts for more information). Here’s the button in case you have missed it:
You just click on that button and decide how much you want to spend and how long you want the promotion to run. [Read more…] about Using Facebook’s New Promoted Posts