(Editor Note: When you are friends with people who work in social media, you can’t help but have a lot of chatter when companies do something outrageous. The following is a collaborative guest post that came out of a conversation between such people today. Credits go to Ashley Coombe, Kim Rowley, and Daniel Feinberg for pulling it all together using Shareist.)
It’s not often that use hear anyone use the words “accidental” and “porn” in the same sentence, but today at US Airways, those two words are echoing through the halls.
Don’t worry US Airways, we’ve got your back.
We know it was just an accident. You’ve already got some of these steps taken care of, but we’re providing a guide for businesses that may accidentally follow in your footsteps:
Just in case you live in a cave, here is a recap of exactly what happened with US Airways:
1. Immediately post an apology with the word “Deeply” included. US Airways took care of this immediately. They deeply regretted the issue. Other options: You are deeply sorry. The staffer is deeply embarrassed. The airplane was deeply embedded….
2. Declare that someone was FIRED! Even if you don’t fire anyone, everyone expects someone to get fired.
3. Claim you were hacked. It probably had something to do with that Heartbleed thing. [Read more…]