As an affiliate you have so much data available to you that you are not likely using. While doing some research for Wine Club Group today, I was messaging Eric with a bunch of numbers and we were discussing the significance of those numbers. All of a sudden he said “that’s blog post content.” He was right. This is the kind of thing most affiliates would never even consider compiling and analyzing and yet it is right in front of you!
Who Does It Work For?
This data works best when you have fairly regular sales over a set period of time. The number of sales necessary depends on how much volume the merchant does. In our case, only a couple of sales a week per merchant during their “off season” was enough to give us some good metrics.
Compiling the Data
I used ShareASale for this, but you can use any network data where you are provided order numbers as part of your reports (which should be almost all of them). [Read more…] about How Affiliates Can Use Merchant Order Numbers to Their Advantage