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Affiliate Marketing and FTC: Free Webinar

March 24, 2014

One of the most important and yet least understood issues in Affiliate Marketing right now is FTC compliance. In large part it is because the FTC continues to issue only “Guidelines” and “Settlements” and not really specific directives. But that is, for the most part, how the FTC operates. The FTC issues Guides that are [...]

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Affiliates Take Note: New FTC Disclosure Guidelines

March 14, 2013

On March 12, the Federal Trade Commission (FTC) updated its guidance for advertising disclosures in a guide called .com Disclosures: How to Make Effective Disclosures in Digital Advertising. The original guidance from 2000 left open many holes including advertising on mobile devices and places like Twitter and Facebook. As affiliates, we have already been advised [...]

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FTC and Affiliate Network Liability

March 21, 2012

The Federal Trade Commission (FTC) announced today that it has resolved its first deceptive advertising action against an entity described as an “Affiliate Network.” The settlement with the COPEAC network (known to affiliate marketers as a “CPA Network”) was the first of its kind since the FTC began cracking down on false or deceptive advertising [...]

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My Unpopular View of the Pinterest Links

February 8, 2012
Thumbnail image for My Unpopular View of the Pinterest Links

Since the beginning of January, discussions about Pinterest have taken off everywhere. From my Bunco group to Affiliate Summit, everyone is talking about it for some reason. Initially it was because it was a cool, fun site that all my mom friends were using. Then it was because my affiliate marketing friends discovered a way [...]

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