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Another Affiliate Summit has come and gone, and I have finally had time to reflect on it and draw some conclusions about my experiences. Not surprisingly, I have a lot to say!
Rave: I loved having the opportunity to see New York with some of my favorite affiliate marketing friends. Whether it was Madame Tussauds with Kim Salvino or Times Square with Ashleigh Ball, I loved every minute of the atmosphere. Being in New York itself is a great conversation starter.
Regret: I wish that I had more time to hang out at Old Castle and eat Street Meat. I’ve come to associate those with Affiliate Summit but there just wasn’t time this year.
Raves: I was fortunate enough to participate in two different panels. It seems silly but I love preparing for Summit panels because I have to stretch myself to learn new things and learn even more about things I think I already know. I also love the opportunity to share what I know with others. Todd Farmer and Kristen Grace were nice enough to indulge me in some silliness in our Seasonality in Affiliate Marketing panel. I also got to meet Adhustler, whom I had never met before, for my How to Pitch Your Company panel.
Regrets: I wish that I had more time to attend other panels. I only attended the SEO Clinic, which was moderated by Rae Hoffman-Dolan (who I was excited to finally meet this time!). There were so many amazing presentations about everything from LinkedIn to Coupons to Branding. I am going to have a lot of videos to watch when they become available. It’s one of the reasons that getting the right pass is so important to me. I know that I will focus more on the meetups and relationship building while I am there and can catch those videos later (especially after I hear which sessions get great reviews!)
Rave: The constructive social time. And I don’t just mean the free drinks. Although that helps. I mean the opportunity to truly have fun with friends and grow my circle of trust. Whether it was cocktails and conversation (thanks, buy.at!), bull riding and breakdancing (thanks, ShareASale!), wine and atmosphere (thanks, PMA!), or singing my heart out with my dear friend Eric (thanks, Shawn & Missy!), the “down time” is what allows us all to get to know each other on a more personal level so that we WANT to work together more.
Regret: Not getting a video of Daniel Feinberg singing Hit Me, Baby, One More Time.
Did I actually get any business done during this time? Absolutely! Within 48 hours of returning home I launched a new merchant on Sunshine Rewards that my members loved and started making purchases from immediately. That’s just one short-term gain. For the long-term, I was able to build my brand, grow my network of contacts, and solidify relationships with people who help me in unbelievable ways. Will you see me in Vegas in January? I’m already counting the days.
(P.S. If you didn’t meet Ashleigh…she saved the day for me multiple times this trip. In addition to being a fabulous roommate, she giggled as much as I did plus always managed to know what I needed before I even needed it. You must meet her in Vegas!!!)