Tricia Meyer

Affiliate Marketer, Blogger, and Consultant

Email Subject Can Double Your Traffic

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Newsletter Subject Traffic Increase

You know how people always say that you should learn from your mistakes? I made a mistake this week that taught me a big lesson in a completely unexpected way.

On Wednesday I started a contest on Sunshine Rewards and sent out a paid email with the subject line “New Survey Contest! Win up to $50.” I thought it was a pretty persuasive subject line to get people to read the email and click on the link at the bottom to visit the site and earn a penny. Unfortunately, we had a system glitch that resulted in people not getting their penny when they clicked on the link. Woops.

We started getting a lot of questions/complaints in the forum about why people didn’t get their penny. We never did figure out the glitch in the system that caused it, but we decided to send out the exact same email the next day with a new subject line and a little line about how we messed up the day before.
Newsletter Subject Lines

The only thing I changed the second day was the subject of the new email line with an apology that we owed them the penny. The rest of the email was the exact same and they had to scroll to the bottom of it to get their penny. Check out my site traffic for the month, with the day I sent the second email circled:

Newsletter Subject Traffic IncreaseTwo interesting things about this chart:

  • There was no real increase in traffic the day that I sent the first email announcing the contest. Apparently that subject line (which I thought was good) meant nothing to my members.
  • My site traffic DOUBLED with the second email. The best day of the month for me. Looking back at my stats, it was the best day traffic that I have had in over a year.

I would not have even thought about the possible increase in traffic if I had not received an email from Todd Farmer after the second email went out telling me that he thought the subject line was great. But when I looked at my stats, I was amazed.

As affiliate marketers, we often feel like we live and die by our Google search results. But this just goes to show that email is still effective when done properly. I have a lot of thinking to do now about my mailing lists and how to better use them. No, my revenue was not double for that day, but part of my goal is just getting people to the site to remind them what we are about so that when they do shop and take surveys, they remember to use us. I’m confident the exposure we got on that day did the trick.

Next steps? Figuring out what other subject lines would work for all of my lists, where I want them to land when they click through those emails, and how I am going to convert those views to money.

Do you experiment with subject lines? Have you been surprised at the ones that have and have not worked?

Monetizing Pop Culture Content (ASW11)

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Monetizing Pop Culture PresentationAt Affiliate Summit West 2011, I was lucky enough to participate in a panel with Kim Rowley (KIMarketing), James Keating (ShopWiki), and LisaPicarille (LisaPicarille.com) about Monetizing Pop Culture.

Although some important changes have happened since the presentation (Panda and Penguin), the information we gave is still solid. Our main agenda items were:

  • Identifying and Tracking Pop Culture Trends
  • Establishing Pop Culture Sites
  • Generating Content and Following
  • Monetizing Techniques
  • Shortcuts

What I loved about this panel was that we each came at things from different places and had different perspectives. That made the advice really well rounded and comprehensive. Watching the video again after 18 months, I’m actually taking notes from some of the things that Kim and James said to incorporate into my sites!

As a followup on some of my pop culture sites that I referred to directly or indirectly in my presentation, Twilight went the distance and the 5th movie is highly anticipated; the Hunger Games movie was huge and filming for the second movie has begun; Diary of a Wimpy Kid turned out a third movie and the 7th book is on the way; Sookie Stackhouse is about to appear in her 13th book and the True Blood Series continues; the Smurfs are going to be appearing in a second live-action movie; and a second Percy Jackson movie is being made.

I also received my first cease and desist letter for a domain, but nothing has become of it (fingers crossed).

You can get the slides from Slideshare and watch the video on Youtube.

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Ask the Affiliate Networks Recap ASE12

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Affiliate Summit East Ask the NetworksIt’s not very often that I do full recaps of an Affiliate Summit session, but so many people asked me about Ask the Affiliate Networks and it correlated enough with my own session that I felt the need to this time. My own session was Comparing Affiliate Networks and focused on 4 of the 5 networks featured in the Ask the Affiliate Networks panel. You can view the slide deck for that presentation although the video will be much more helpful once Affiliate Summit publishes it.

The description for the Ask the Affiliate Networks session was as follows: Wonder what you could do to earn more with a network? How a dispute over quality is handled? Top networks weigh in on your questions, talk what they’re most excited about today, and what’s to come. It was moderated by Oliver Roup, the Founder of Viglink. Participants included:

  • Dan Chiss, Head of Network Solutions, Google Affiliate Network
  • Allison Fox, Senior Director, Publisher Development, PepperJam Exchange
  • Brian Littleton, President/CEO, ShareASale.com, Inc
  • Kerri Pollard, President, Commission Junction
  • Adam Weiss, SVP Global Network Development, LinkShare

I hear a lot of complaints about networks (and have a lot myself) so I expected this panel to be pretty lively with the network reps each addressing complaints/misconceptions about networks on the whole as well as their individual networks. In total, the panel only got through 8 moderated questions and 3 questions from the audience. Most of the questions were very generic and did not lend themselves to conflicting opinions or approaches. If I did not know much about the networks going into the session, I would have thought that pretty much all of them operated the exact same way based on their responses. Here are a few of the things that I did find interesting or worthy of pointing out. [Read more…]

Affiliate Impacting Legislation Before House Judiciary Committee

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US House Judiciary CommitteeThis morning I spent about 3 hours watching a House Judiciary Committee hearing on H.R. 3179, the Marketplace Equity Act. (I know, I’m both an affiliate and legal geek in so many ways.) Although the hearing got a good deal of coverage from the media, I was surprised to see so few affiliate marketers talking about the hearing. What is this legislation and why is it so important to Affiliate Marketing? I’m sure that the PMA will be writing something more in depth about all of this soon, but I wanted to get this information out today while people might be thinking about it.

What Is the Marketplace Equity Act?

H.R. 3179 is a bill in the U.S. House of Representatives that would allow each state to collect sales tax from out-of-state retailers when purchases are made by residents of the state. It’s goal is to “level the playing field” between brick-and-mortar and online retailers. A similar bill, S. 1832, the Marketplace Fairness Act, has already been introduced in the Senate.

Why Is this Important to Affiliate Marketing? [Read more…]

Excited to Be Joining AffPlan

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