Affiliate Marketer, Blogger, and Consultant
I talk a lot (A LOT) about FTC disclosure guidelines and affiliate marketing. In fact, I keep a running post of the biggest news when it comes to guidelines updates and FTC actions around them. There's no important distinction in the rules when it … [Continue reading]
I don't often review products on this site, preferring to keep it focused mainly on affiliate marketing. But when a friend reached out to me on LinkedIn about a product she is working with, I knew immediately it would be right at the intersection of … [Continue reading]
As PMA Executive Director, I LOVE seeing the growth of affiliate marketing. With every passing year we see more merchants giving it a chance and more traditional media finding ways to integrate it. But as a small affiliate, the pond just keeps … [Continue reading]
Now that we have had some time with the newly revised FTC Disclosure Guidelines, we are starting to think about the practical application in addition to the big picture. One of the questions that I have been asked the most is about what exactly the … [Continue reading]
We have been waiting for this update for a LONG time and it is finally here! The FTC has updated its Endorsement Guides, which are the source of the disclosure rules that affiliate marketers and influencers (among others) must follow. I think my … [Continue reading]