The email heard round the industry! Well...only if you were in this particular affiliate program. Or had any friends who were in it. Or pay attention to Facebook or Twitter. My phone, messages, and email have been lighting up since an email came … [Continue reading]
Cookies and Wine: Long-Term Benefits of Good Content
Most of the time when I write about cookies and affiliate marketing, I mean the digital cookies that result in our tracking. Not this time. This is a story about how actual cookies resulted in Facebook likes, Pinterest traffic, backlinks, and more... … [Continue reading]
What’s Your Plan for Affiliate Summit?
Thousands of us will be headed off to Affiliate Summit soon in anticipation of days of meetings, sessions, and networking. Most of us have our calendars full of appointments and activities we want to participate in. But don't mistake having a full … [Continue reading]
Help Me Grill the Affiliate Managers at #ASW14
I'm pretty vocal about what I like and do not like about affiliate marketing. To me, affiliate managers can absolutely make or break programs depending upon how they manage them. I've gotten to know some pretty fabulous affiliate managers and OPMs … [Continue reading]
Affiliate Marketing 2013 Naughty and Nice List
A couple of years ago right before Christmas wrote about Naughty Merchants [That] Deserve Lumps of Coal and in 2012 I did a full Affiliate Marketing Year in Review. This year I decided to combine the 2 with a year-end Naughty and Nice list. If you … [Continue reading]
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