Most of the time when I write about cookies and affiliate marketing, I mean the digital cookies that result in our tracking. Not this time. This is a story about how actual cookies resulted in Facebook likes, Pinterest traffic, backlinks, and more… but not until almost a full year after a post was published. More importantly, it’s about the long-term benefits you can get out of good content.
If you want to read all about the technical aspects behind how our site was able to keep up with the traffic and the programming behind it all, check out Eric’s post: Be Ready for Viral Sharing. This is essential if you do not want your site to crash or to spend a fortune in hosting!
It Started with the Cookies
Todd Farmer, Eric Nagel, and I have a system for our Wine Club blog. We publish X number of “money posts” (highly monetized) and X number of “filler” posts. We call them “filler” for short, but they are really the content that makes up the site beyond just writing about our merchants. They can be evergreen posts related to our merchant (like How to Choose a Wine Club), Pinterest-worthy posts (like Red Wine Chocolate Cupcakes), or timely posts (like Fondue Day).
The Pairing Wine with Girl Scout Cookies post was meant to be both timely and Pinterest-worthy. Eric created an image that would clearly show both the Girl Scout cookies and the wine.
On February 7, 2013, we published it, Pinned it, posted it on Facebook and Twitter, etc. All our normal methods of sharing. In the first week, it had 319 pageviews. A couple of repins. A couple of likes. Nothing spectacular. In the time since then, it has gotten a little traffic here and there. But nothing like what happened starting January 11, 2014. [Read more…]