Before I got into affiliate marketing, I have to admit that I really like toolbars. I liked being reminded where to shop and get deals. But after I became an affiliate and started getting educated, I realized that those toolbars were a convenience for me at the expense of people who worked really hard on their websites.
Naturally when I started a cash back site, I didn’t even contemplate a toolbar. I knew from a few different sources that the rewards sites with toolbars were looked at as “evil” and parasitic. It became the “good guys” versus the “bad guys.” But has that all changed?
Shareasale (one of my favorite networks) is having a series of discussions regarding changing its terms of service regarding toolbars. A number of merchants and affiliates (who I consider to be clean and ethical) have stepped up to say that they think the time is right to evaluate new technologies. Others are EXTREMELY opposed to the mere suggestion.
It will be interesting to see how this plays out, and I hope to have a seat in the front row because it will impact my business heavily. If you would like to read more information straight from the source, check out the ShareASale Blog.