Over the years there have been MANY conversations/arguments/discussions about the differences between CPA networks and “traditional” affiliate networks. Most of my friends tend to come down on the side of not working with CPA networks. However, I have found that there can be great value in working with CPA networks if you do your homework to find the right ones. I’ve worked with probably 75+ in my 11 years as an affiliate marketer, and here are some of the reasons. (If you are shaking your head at me while you are reading this, at least give my reasons some thought!)
1. Disney Offers
My sites appeal to a lot of Disney fans, but Disney doesn’t run many traditional affiliate offers outside of Disney Shopping. In the past you could find Disney games, Disney Movie Club, and others through the traditional networks. Now everything like that is run through CPA networks. In addition, you can usually find offers for Disney Park information and Disney Cruise Line.
These are a perfect fit for my audience and tend to convert well. In particular when they run the freebies like the family stickers and the park maps I can offer my readers something I know they will love, and I can make money off of it.
2. Multiple Tracking Methods and Postbacks
One of the biggest complaints in affiliate marketing is not knowing how well transactions are tracking for any particular merchant or network. A number of the CPA networks allow for you to track in multiple ways so that you have more control over the data. For example, you can use the CAKE API to pull reports or you can actually place your own pixel to fire at the end of a transaction and report back directly to you. As a cashback site, I love these options. However, anyone could use them as a method of getting information faster and in various formats. [Read more…]