The FTC has once again invoked the .com Disclosures, this time in a lawsuit against Warner Bros. (WB) over an influencer campaign for video games. The FTC announced today that it has settled the lawsuit in which it alleged that WB “failed[ed] to adequately disclose that it paid online influencers” to post positive game reviews on YouTube and social media. An advertising agency named “Plaid Social Labs” was hired to create the campaign.
What’s really interesting about this case is that WB did require the influencers to “disclose” and gave specific instructions. Read on to find out why the disclosure requirements were still not adequate. [Read more…]