As part of my presentation for Affiliate Summit East 2011, I have prepared an Editorial Calendar (“editorial calender” for those of you with spelling issues) to help bloggers, affiliates, and merchants take advantage of Seasonality in Affiliate Marketing. The calendar is basically a listing of different holidays, events, and seasons that you might want to write about or monetize in some way. While it certainly is not an exhaustive list, it should give you a good start on your planning as well as get your creative juices flowing about other similar events. Understand that some events change dates from year to year and that you need to be looking at least a month in advance to plan for many of the events.
Counting Down to #ASE11 and Getting Prepared
With just a little over a week until I leave for Affiliate Summit, the excitement is starting to set in. Are you almost ready? The crazy planner in me is going through all of this:
Packing: I posted in 2009 in my Real Scoop on Preparing for Affiliate Summit article the kinds of things that I pack that you might not think about: comfortable shoes, eye drops, gum or breath mints, and bottled water. I also now include hand sanitizer and ibuprofen. Don’t forget business cards! I’m taking some postcard-sized promotional sheets this year about my company that give more information than what I put on my business cards.
It’s All About the Cookies Combines Great Tips and Good Cause
I have been waiting for my copy of It’s All About the Cookies to get here and when it did I got so excited that I grabbed the video camera and made a quick video review. (You know I’m telling the truth because my hair is in a ponytail and my office is a mess). I don’t care because the video isn’t about me, it’s about this awesome cookbook. What makes it so awesome?
First and foremost, the proceeds from the book go to Affiliate Marketers Give Back, which raises money for breast cancer research, treatment, and awareness. If you haven’t been touched in some way by breast cancer, you must not live on this planet.
Turning Around My Affiliate Marketing Disaster
Last month I blogged about The Ugly Side of Affiliate Marketing and described some major issues that I was having with, among other things, with my Google Adsense Account and the eBay Partner Network. I’m happy to report that all of the problems have been resolved. However, it wasn’t without a lot of help and a lot of lessons learned–lessons that can apply whether you get hit with the nexus tax, unexpectedly dropped by merchants, or even dropped from entire networks.
I took the opportunity to discuss it with my Blogging ABCs co-hosts Deborah Carney and Liz Fogg. Here are some of the things that we talked about in the podcast that I learned from this debacle:
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The Ugly Side of Affiliate Marketing
Everyone knows that I am generally a pretty positive person who tries to find the silver lining to every cloud. Today isn’t one of those days. Today is one of those days where I share my affiliate marketing experiences with everyone in the hope that you don’t end up in the same boat that I am in.
Most weeks go pretty much the same as an affiliate marketer. I’m 48 hours away from heading out on a vacation that has been planned for 18 months. I expected to do some last minute Father’s Day promotions, catch up on a few emails, and schedule a couple of blog posts. Instead, I’m literally fighting not to lose thousands of dollars in revenue a month for my business. Here’s how the last few days have played out.
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